Anti-Marketing

So I had a conversation with a client today that was very interesting…
This client is paying mega bucks for this high-end marketing consultant. The marketer went on and on about tons of “tools.” He was telling my friend he can do seo, ppc, social media, etc. Which is all fine and well. However, he never [...]

Your Mission or Vision Statement?

Personal mission or vision statements are critical.
Why do you think companies have mission statements? To set the tone and guidelines for the corporation. To answer the high-level questions like, what does this business stand for?
Personal statements can be just as powerful. Anytime you feel off track all you have to do is read it.
Below is [...]