Anti-Marketing

Posted on September 23, 2008 
Filed Under Marketing

So I had a conversation with a client today that was very interesting…

This client is paying mega bucks for this high-end marketing consultant. The marketer went on and on about tons of “tools.” He was telling my friend he can do seo, ppc, social media, etc. Which is all fine and well. However, he never addressed the “real issue” that he was having. It is actually the issue that most people have.

POSITIONING!

Positioning is critical. The tools out there are worthless if you don’t know what you are marketing or how to position yourself. The YELLING, squeeze pages, and “extreme marketing” has lost it’s potency.

Why?

Well people are not stupid. So don’t insult their intelligence.

Make sure you are positioned properly and DELIVERING REAL VALUE! If you do that people will respect and want to be associated with you.

The things that worked yesterday do not work today, and the things that work today will not work tomorrow. The constant is how you position yourself and your business.

I don’t agree with the “extreme marketing” school that says hammer the heck out of people till they buy or run away. Why do that? This is not anti-marketing, Simply a new paradigm.

Think long and hard on how you want to position yourself and your business. Stay true to the position. Then deliver as much value to people as possible and create an audience.

Once you have an audience things will move quickly… Ask Oprah!

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