Crisis Management

So let’s get this straight…
We are ALL always dealing with problems or a crisis. So guess what? You are either in a crisis or going into one. It called LIFE! So new problems and crisis’s should not be a surprise to you. I’m not trying to be negative here, but realistic. So now that we [...]

Anti-Marketing

So I had a conversation with a client today that was very interesting…
This client is paying mega bucks for this high-end marketing consultant. The marketer went on and on about tons of “tools.” He was telling my friend he can do seo, ppc, social media, etc. Which is all fine and well. However, he never [...]

A lesson I never forgot…

During my junior year of business school, our professor gave us a pop quiz. I was a conscientious student and had breezed through the questions, until I read the last one:
“What is the first name of the woman who cleans the business school?”
Surely this was some kind of joke. I had seen the [...]

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